• Marketing

    Certificate

    This certificate focuses on technical marketing skills in areas such as need identification, product and service development, determining price, communicating information to potential customers, and distributing the products to customers.

    PROGRAM OUTCOMES

    Upon successful completion of this program, students should be able to:

    • demonstrate the skills necessary for entry-level employment in areas such as retail and wholesale sales, marketing management, market research and advertising and distribution;
    • develop a business plan,
    • develop a marketing plan,
    • develop a promotional plan,
    • launch an entrepreneurial endeavor,
    • prepare and deliver effective presentations,
    • demonstrate an understanding of fundamental business concepts through the integration of the functional areas of business into a comprehensive plan.

    CAREERS

    Career opportunities include wholesale and manufacturing sales representative, insurance and financial sales agents and marketing and advertising assistants.

    For students interested in an AAS in Business with a concentration in Marketing, include the following courses within your Business AAS electives: BA-223 Principles of Marketing, BA-238 Sales, BA-239 Advertising, & BA-261 Consumer Behavior

    For information contact Dale Hatfield, 503-594-3074 or daleh@clackamas.edu

    Marketing certificate

    FALL TERM Credits

    BA-101 Introduction to Business 4

    BA-131 Introduction to Business Computing 4

    BA-239 Advertising 4

    WR-121 English Composition 4

    WINTER TERM Credits

    BA-104* Business Math 3

    BA-156 Business Forecasting 3

    BA-223 Principles of Marketing 4

    BA-285 Human Relations in Business 4

    SPRING TERM Credits

    BA-205 Business Communications with Technology 4

    BA-226 Business Law I 4

    BA-238 Sales 4

    BA-261 Consumer Behavior 4

    BA-280 Business/CWE 3

    Credits required for certificate 49

    * For this certificate, BA-104 meets the Related Instruction Computation requirement.

    Courses in this program can be applied to satisfy elective requirements in the Business AAS degree.

  • Contact our Business Department

    Oregon City - 19600 Molalla Avenue, Oregon City, Oregon 97045

    Email us: marys@clackamas.edu

    Call us: 503-594-3071

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