Brand Guidelines
Want to know how, when and where to use CCC's colors, logo, tagline and more? We've established a set of rules for how the brand works. If you're wondering how the brand should - and shouldn't be used - the answers can be found here.
Full Version
Excerpts
Logo Usage Guide
Clear Space Guide
Poster Guidelines
Logos
You'll find logos here for a variety of uses. If you have any questions about which logo is best for your purpose, review our handy logo guide or contact Kevin Anspach.
A note on usage and approvals
- To build brand recognition, the CCC logo is required on all materials (print, web, video) that publicize a CCC event, class, program or service. For athletics, the mascot logo is required in place of (or in addition to) the CCC logo. The preferred location of the logo is on the bottom of the page (left, center or right).
- Logo and mascot usage must be reviewed and approved prior to printing/ publishing, embroidery, silkscreening or ASG stamping to confirm the logos are being used correctly and effectively. It’s a quick process done via email and is typically reviewed on the same day it’s submitted,but may take up to two business days. Please build sufficient time into the project deadline to allow for any required edits.
- Send your pdf proof via email with the subject line BRAND REVIEW to BrandReview@clackamas.edu or kevin.anspach@clackamas.edu.
Office Templates
Giving everything from memos to presentations the official CCC look and design will lend you instant credibility and connection to the college. No need to reinvent the wheel; we’ve created a number of starter templates that you can use for all your office needs. In addition to digital versions you can download here, branded stationery, including pre-printed envelopes and letterhead, is available to you by contacting Kathy Bergin in Printing Services at 503-594-6788 or kathbe@clackamas.edu.
Letterheads
Forms
- Meeting Minutes Template
- Memo Template
- Project Brief Template
- Agenda Templates
- Dept Bulletin Board
- Room Occupants
PowerPoint Templates
Fliers / Posters
Cards
(7x5) with matching wrapping paper (12x18)
Download your favorites here and attach the pdf to your Duplication work order for printing. Insides are blank but customizable.
(5.5 x 4.25)
Go, Cougars! Our Cougar assets are designed for use by your athletic teams, clubs and bookstore.
The mascot
The Mascot logo replaces the “interlocking three Cs” logo and is a mark for all sports teams. The clever use of descending sizes of the stylized “CCC” forms the foundation of the cougar’s head. This logo is as fierce, bold and aggressive as our athletes.
The wordmark
In the same way our mascot logo communicates who we are, our Cougars wordmark is also an essential element in forwarding the athletic brand identity. A customized font, it borrows the “teeth” element from the stylized “C” of our mascot logo and helps to imply aggression, movement and strength.
The mascot / wordmark combo (MASCOtext)
Together, our mascot and our wordmark combine to create a compelling and powerful brand identifier.
About the Garment Guides
Use the Garment Guide as a roadmap to which file to provide vendors for for determining the desired color combination of the mascot and mascot / word mark combo logos on T-shirts, hoodies, gear, uniforms and more. Note: These files are optimized for screen printing and embroidery vendors, and designed to have the fabric color act as an ink color, helping save the cost of additional inks. They are not meant for use in print or online materials.
Note: All materials featuring the mascot, wordmark or mascot /wordmark combo logos that have not been produced by the Creative Services team in the College Relations & Marketing Department must be reviewed for brand compliance prior to being printed, published or distributed. The approval process may take up to two business days, so please build sufficient time into the project deadline to allow for any required edits. Send your pdf proof via email with the subject line BRAND REVIEW REQUEST to BrandReview@clackamas.edu or kevin.anspach@clackamas.edu.
Mascot
1, 2 and 3 color, solid black and reversed (white) versions of the embedded Cs mascot logo.
Wordmark
1 color options of the text-only version of the logo, the Cougar wordmark is available in blue, red, black and reverse (white).
Mascot / Wordmark combo
1, 2 and 3 color, solid black and reversed (white) versions combining the word COUGARS with the embedded Cs mascot logo.
Cougar Paws
There are a lot of paws in the world, and only one is the CCC Cougar paw. If you have the need for another element that reflects our collegiate spirit, this approved version of the Cougar Paw in black, grey, scarlet or navy could be a good fit.
Paw (Standard)
Full color, spot color, black, gray-scale and white (reversed) versions of the standard paw print.
Paw (Button)
Full color, spot color, black, gray-scale and white (reversed) versions of the "button" paw print.
Educational Focus Areas
Find your focus! Educational Focus Areas (EFAs) are groups of related programs that CCC offers. With EFAs, new students who have not yet decided on a specific program of study have the opportunity for more supported exploration with the help of career guidance, foundational coursework and assigned professional advisors.
There are eight EFA areas, and each is assigned a unique icon and color. New EFA assets have been developed and are available for use. Whether it's a PowerPoint template or graphics to help brand your EFA materials, you'll find them here.
Not finding what you're looking for? Reach out to Creative Services for help or to request additional EFA assets to suit your needs.
