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Integrated Marketing and Promotion Career Pathway Certificate

CPCC Career Pathway Certificate of Completion
type of award
Less Than 1 Year
total Credits
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Launch your marketing career in less than a year at Clackamas Community College

Ready to hit the ground running in marketing? Clackamas Community College's Integrated Marketing and Promotion Career Pathway Certificate will equip you with the essential skills needed to succeed in today's business environment. This program offers a comprehensive understanding of marketing and promotional principles and practices.

In just six months, you'll gain expertise in developing marketing plans, crafting social media content, creating compelling promotional materials and using effective communication strategies to target your ideal audience. Whether you're an aspiring entrepreneur or a marketing professional, this program provides the foundation you need to enhance your marketing efforts for your own small business or develop practical marketing skills for organizations.

Clackamas Community College's Integrated Marketing and Promotion Career Pathway Certificate program is your first step toward a rewarding career in marketing. Start your marketing journey today!

For detailed description and outcomes for this program, view the course catalog.

Required classes for the Integrated Marketing and Promotion Career Pathway Certificate

Job Outlook

Play a critical marketing role in the modern workforce   

Shape consumer trends, build brand loyalty and drive business growth in the dynamic world of marketing. The job outlook for marketing and promotion professionals is growing. According to the Oregon Employment Department, marketing occupations are projected to increase 18% from 2022 to 2032, with public relations experiencing a similar boom of over 15%.


Gain essential skills to land your dream marketing job

In today's digital age, a strong foundation in marketing skills should lead to exciting career opportunities. Earning an Integrated Marketing and Promotion Certificate provides a structured learning path to develop these in-demand skills. 

Essential marketing skills taught in this program include:

  • Market research: Develop your ability to gather, analyze and interpret market data to create targeted campaigns that resonate.
  • Marketing planning: Transform insights from market research into actionable strategies. Hone your skills in crafting comprehensive marketing plans that define goals, identify target audiences and outline the tactics to achieve success.
  • Promotional planning: Learn different promotional channels, both traditional and digital, to effectively reach your target audience and drive results.
  • Social media marketing: Gain experience in creating engaging content, building online communities and leveraging social media analytics to maximize reach and brand awareness.
  • Digital marketing: Gain proficiency in areas like search engine optimization (SEO), content marketing, email marketing and pay-per-click (PPC) advertising.
  • Public relations: Learn how to craft compelling press releases, manage media relations and leverage public relations strategies to achieve marketing goals.
For more information on expected outcomes of successfully completing this program, view the course catalog.

Investing in your future

Clackamas Community College offers some of the lowest tuition rates in the Portland metro area. To begin building the cost for your program, you can start with the base estimate below. 

This estimate includes the cost of tuition and the general fees applied per class and per academic term. This estimate does not include additional fees required for many courses or the cost of course materials. Contact the program to learn more about additional costs that may apply. 

You can also find more information about the costs of attending CCC on the Tuition and Fees page.

Get help paying for college

Scholarships and grants (free money!) are available for students in this program. For help with financial aid and scholarships, contact the Financial Aid Resource Lab.  


See where your certificate can take you

The classes you take in this program can help you earn additional certificates or degrees. Take one step at a time and know that each step gets you closer to your future goals. Even if you decide to change direction later, you will have a solid foundation to build on to keep moving forward.

Ready to get started?

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Tuition and Fees

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